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Trading Rules • 5 min
A common maxim in investing is that you should aim to ‘buy low and sell high’. In reality, this is usually done by buying stocks when they are undervalued and selling them when they are overvalued. This is why it is very important to know how to properly value a stock. It is only by determining a stock’s intrinsic or fair value that you will be able to gauge whether it is overvalued or undervalued. Stock valuation is an important aspect of active investing because it helps investors assign an intrinsic value to a stock. The intrinsic value will then be the reference point that will determine whether any underlying stock should be bought or sold at any given point in time.
Stock valuation is done by assessing the fundamental characteristics of a company’s underlying business. The most common fundamental methods used to establish the intrinsic value of a stock include earnings per share (EPS), discounted cash flow (DCF), and asset-based valuation. EPS is simply a company’s net profits divided by the number of outstanding shares. EPS is an important metric for stock valuation because it paints a picture of a company’s ability to generate profits for its shareholders. However, EPS is even more solid when a company is compared to its peers in the same industry. A higher EPS will generally mean that a company is able to generate more profits for its shareholders.
Nonetheless, EPS also has its limitations, with companies able to distort it by factors such as changing accounting techniques or implementing share buybacks that reduce the number of outstanding shares. On its part, DCF is used to gauge whether a stock is attractive based on its projected free cash flows in the future. The first step is to estimate all of a company’s future cash flows and then to discount them to determine their respective present values.
All the present values are then summed up to establish the intrinsic value of a stock. If the DCF value is higher than the current investment value, then the stock represents a potentially great opportunity. DCF is considered the best and most accurate way to determine the intrinsic value of a stock because it takes into account a wide range of fundamental business drivers such as growth rate, cost of capital, and even profit reinvestment.
The DCF calculating method also factors in the flexible and important aspects such as a change in business strategy. The only downside to DCF is that it is only best suited for long-term investing strategies. As well, there is an element of risk involved when making ‘assumptions’ about future cash flow projections, even though this can be addressed by tweaking the calculating formula. Asset-based valuation is the most basic way of establishing the intrinsic value of a stock. It simply involves summing up a company’s tangible and intangible assets and then subtracting all of its liabilities. Asset-based valuation, however, does not take into account any growth prospects and often generates lower intrinsic values of companies compared to other methods.
Despite the Efficient Market Hypothesis that suggests stocks will mostly trade at their fair values in exchanges, markets are rarely efficient due to numerous factors such as market psychology, human emotions, information asymmetries, and even low liquidity. The existence of market inefficiencies makes the case for value investing, where it is possible to pick out stocks that trade below their intrinsic values. The belief is that with time, the market will gradually realize the inefficiency and this will result in profits for value investors. Value investing is inherently different from growth investing, where investors believe that a stock cannot be expensive and will continue to deliver more growth than both the market and its participants expect.
Finding undervalued stocks is an important tenet of value investing. The general assumption of fundamental analysis is that markets will tend to correct towards their fair or intrinsic values. This is why it is important to find quality (not necessarily cheap) stocks that have been priced well below their fair market values. There are many reasons why a quality stock can be unfairly priced in the market, such as negative news, company brand recognition, misjudged results, industry developments, and economic cycles.
Here are some of the fundamental metrics to help you identify undervalued stocks:
Finding overvalued stocks can help investors implement investing strategies such as selling a stock or looking for short trading opportunities in derivatives markets such as CFDs. The general market assumption is that as markets correct towards their intrinsic values, overvalued stocks will see their prices drop. Stocks can be overvalued because of various factors such as a surge in buying activity, positive news, industry developments, and economic cycles.
Here are some of the fundamental metrics to help you identify overvalued stocks:
Examining actual market moves helps illustrate how valuation gaps play out in practice:
Want to spot tomorrow’s opportunities? Open a demo account to apply these case-study lessons on live market data.
A quick reference to choose the right tool and know when to be cautious:
|
Metric |
Best for |
Watch Out for |
|
Price to Earnings (P/E) |
Comparing stable, profitable companies |
Cyclical sectors or negative/no earnings |
|
Price to Book (P/B) |
Asset-intensive businesses (banks, insurers) |
Companies with large intangibles (tech, brands) |
|
EV/EBITDA |
Firms with varying debt levels |
Businesses with volatile non-cash EBITDA items |
|
Discounted Cash Flow (DCF) |
Long-term intrinsic valuations |
Highly sensitive to discount rate and growth inputs |
Even the most respected valuation tools can mislead under certain market or company-specific conditions:
Valuation Watchlist Tip: Establish clear fair-value thresholds and let alerts help you spot opportunities:
Practice Tip: Try these alerts in a demo account to refine your thresholds and avoid noise once you go live.
The CFD market presents a great environment to trade overvalued and undervalued stocks. When you trade CFDs, you do not own the underlying stock, but instead, you can speculate on its price changes. CFDs come with leveraged trading, low trading costs, and traders can buy or sell stocks without any restrictions.
Here are some of the approaches when trading overvalued and undervalued stocks in CFD markets:
See a trading opportunity?
See a trading opportunity?
Yes. When high growth expectations push valuation ratios well above industry norms, a single earnings miss can trigger sharp sell-offs.
Look for valuation ratios (like P/E or P/B) that sit below a company’s historical averages or its peers, while also checking for solid fundamentals.
For most beginners, the P/E ratio is a clear starting point especially with profitable companies before moving on to EV/EBITDA or DCF for deeper analysis.
Combine several ratios and consider the business context; no single metric gives a complete picture.