

Alibaba is a multi-national conglomerate, best known for its eCommerce businesses. Formed in 1999 in Hangzhou, China, it has grown to be the largest retailer and eCommerce platform in the world. It is also the world’s largest artificial intelligence and internet companies, one of the biggest venture capital firms, and one of the biggest investment corporations in the world. Alibaba has a fiscal year that begins April 1st and ends on March 31st. For the 2018 fiscal year ending March 31st, 2019 Alibaba had revenues of roughly $54.4 billion, up from just over $35 billion in the previous year.
Alibaba runs several eCommerce platforms, which make up the bulk of its earnings. These include the B2B Alibaba.com site, the C2C Taobao site, the B2C Tmall site which is brand focused, and the flash shopping site Juhuasuan. It also runs the increasingly popular AliExpress site, which connects small business in China with consumers all across the globe. In 2019 Alibaba acquired a controlling stake in Lazada, a competing online marketplace that operates primarily in Southeast Asia. It has also launched a number of grocery stores where customers can order in store or online to have their items delivered in 30 minutes of less. They can even request to have food items cooked to eat at the supermarket food court. In addition to collecting storefront fees and commissions on sales the monetization model at Alibaba relies heavily of P2P and display marketing, as well as promoted selling. Outside of eCommerce Alibaba also has a cloud-computing business called Alibaba Cloud, and an online payment platform called Alipay, which was later branded as Ant Financial Services. Alibaba also holds stakes in online video company Youku Tudou and entertainment company Alibaba Pictures, as well as its own music division called AliMusic.
Despite being a Chinese company, Alibaba chose to list its shares in the US on the NYSE in 2014. At the time the initial public offering was the largest in history, raising $21.8 billion. The stock ended that first day of trading at $93.89 a share.
Shares didn’t perform as well in the months following the IPO falling from the $115 level in November 2014 to just under $60 by September 2015. The drop of nearly 50% was attributed to several factors, including increasing competition, some accusations of falsified goods being offered on the platforms, and missed revenue estimates. The stock made some gains in 2016, but really started to shine at the start of 2017, rising from $88.98 at the start of the year to $183.65 by the end of the year. That gain of over 100% was due to increased spending on marketing, expansion across the company’s product lines, and revenue growth that was no less than inspiring.
Most recently Alibaba has had a second listing on the Hong Kong stock exchange in November 2019. That listing as at $176 a share and the stock closed up nearly 7% in its first day of trading. In the months following the Hong Kong listing, the stock increased further, continuing the upward trajectory seen with the US listing. Towards the end of 2019, the US shares surpassed $210 a share, reaching a 52-week high, for a gain in excess of 50% in 2019.
There are a few tactics traders might want to consider when looking at trading Alibaba stock:
Alibaba is the largest ecommerce company in the world, and being located in China gives the company access to over 1 billion consumers. And best of all for trading the stock is that it does exhibit a good deal of volatility, giving traders good profit opportunities on a regular basis. This is particularly true around earnings, when the stock has been known to rise or fall by 10% or more. If you want to trade in the growing ecommerce space, or get some exposure to China, then trading Alibaba is an excellent idea.
Alibaba or Amazon, which is the best ecommerce stock for trading? Why not simply trade both? With the CFDs available at AvaTrade, and the accompanying leverage, it’s easy to trade both shares, even if you have limited capital. And if your trades are correct, you’ll soon see that capital growing, just like these ecommerce companies. Whether or not Alibaba is the best ecommerce stock for trading, it is still an excellent choice for traders, who can take advantage of the volatile nature of the stock to make regular trades, and hopefully profits as well.
Alibaba can be analysed using fundamental analysis, but like many high growth companies the fundamentals don’t always mesh with the trading activity in the stock. That’s why technical analysis is quite popular when determining entry and exits points for Alibaba trades. Because of the price action in the stock oscillators such as the RSI and MACD can work very well in trading Alibaba. Looking for support and resistance levels in price channels can also be a successful strategy since the stock doesn’t trend as much as some of its peers.